Increase Conversions: Make Your Site Ugly

Over the years many have contemplated the counter-intuitive ability of “ugly” sites to win huge market share – think eBay.com, Amazon.com, DrudgeReport.com, PlentyofFish.com, CraigsList.org, MySpace.com, or usability expert Jakob Nielsen’s Useit.com. In our adventures in website optimization we’ve developed our own grand unified theory of why ugly web design works: 1) Value: Your visitors want a DEAL Never, never, never …