Low Budget Expectations

Hey! I won back a client! Almost lost her because she was frustrated with the rough stages of design. She kept showing me impossibly complex illustrations that she envisioned for a logo AND mascot/character in educational books and I kept saying, “Don’t be shocked by this scribble. It’s just shorthand for an idea. If I’m wrong about the idea I’m …

Determining Web Design Costs

It is no secret that techniques for good website development and design are rapidly evolving as web designers work to outdo each other to give their clients the best possible advantage. Though it is not necessary to include all of these, here are a few elements that have emerged in modern web design which you may want to consider. Website …

100 Ideas: Social Media Content

Never run out of social media content ideas again! The following list covers just about everything you could possibly post on social media. From personal, to business-related, to promotional posts, this list of 100 ideas will keep you inspired for a long time. 1. Quotes: Humorous, inspiring or motivational quotes always perform well. 2. Fill-in-the-blank posts (e.g. “If I had …

38 Ideas: Driving Traffic To Your Website

These suggestions are an attempt to give marketers and business owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website or blog. While some of these strategies won’t be a quick fix, you may be surprised how quickly many of them start to generate results. 1.) Focus on long-tail keywords – The days of focusing on a single …

Which Social Media Network is Your Best Fit

Quality and frequency of posts along with proper engagement are important, but so is choosing the network that caters to your target audience. Since user demographic varies from one to the next, it’s wise to understand which network best fits your business before launching a full blown campaign. Here’s a rundown of the demographic for some of the most popular …

I Want to Be More Artist-y

Totally scored today.  I didn’t even know there was a book that came out after the 5 behemoths I’d devoured from her Highlander series. Scored a hardcover edition of Diana Gabaldon’s “Written In My Own Heart’s Blood” for only $2 at the hospital today. mmmmmmm… brain candy. Waiting… In 35 minutes I’ll saunter back to the chemo ward for treatment. …

BAM! I saved the day again! (malware)

Enzo’s, in the heart of Streetsville, family owned and operated for over 33 years, specializing in casual Italian dining, fully licensed, offering take out, catering and private parties visit their website Enzo’s just got a face lift (online)!  After a malware visit or two we decided that it was time to updated the site for security reasons. That and the site …

Website Content Strategie Mistakes

Still don’t have a content marketing strategy in place? You can bet your competitors do, and if they regularly post good content in their blog and social media, they’re likely to outrank you in search and to gain more trust and authority with your target audience through that useful content that they post. However, you can’t just slap ANY content …

Content Is Crucial To Digital Marketing

It Drives Traffic Our blog articles are written after researching long tail keywords that will work to attract your ideal customer from search engines. By writing blog content, we are increasing the size of your website and creating highly relevant content. It Engages and Converts When your company shows expertise and shares it, your readers have the natural tendency to …

Social Marketing

The Best Performing Social Media Platforms For Business Facebook With over 1.5 billion users, Facebook is composed of the largest combination of demographics compared to any social media platform. Facebook advertising is easy to manage and is the best for tailored targeting. Twitter Twitter’s value comes from its ability for tweets to go viral. Your follower count will increase as …