Which Social Media Network is Your Best Fit

Quality and frequency of posts along with proper engagement are important, but so is choosing the network that caters to your target audience. Since user demographic varies from one to the next, it’s wise to understand which network best fits your business before launching a full blown campaign. Here’s a rundown of the demographic for some of the most popular …

BAM! I saved the day again! (malware)

Enzo’s, in the heart of Streetsville, family owned and operated for over 33 years, specializing in casual Italian dining, fully licensed, offering take out, catering and private parties visit their website Enzo’s just got a face lift (online)!  After a malware visit or two we decided that it was time to updated the site for security reasons. That and the site …

Content Is Crucial To Digital Marketing

It Drives Traffic Our blog articles are written after researching long tail keywords that will work to attract your ideal customer from search engines. By writing blog content, we are increasing the size of your website and creating highly relevant content. It Engages and Converts When your company shows expertise and shares it, your readers have the natural tendency to …

Social Marketing

The Best Performing Social Media Platforms For Business Facebook With over 1.5 billion users, Facebook is composed of the largest combination of demographics compared to any social media platform. Facebook advertising is easy to manage and is the best for tailored targeting. Twitter Twitter’s value comes from its ability for tweets to go viral. Your follower count will increase as …

Inbound Marketing

Inbound Marketing Brings the Customer to You Grow Your Brand for the Long Term The Buyer’s journey Unless you are Amazon or eBay, chances are your customers don’t visit your website with their credit card in hand in anticipation of a purchase. Instead, your customers will begin their “Buyer’s Journey.” This journey consists of the following four steps that consumers …

White Paper Marketing

How to Promote my Software Business with White Papers? White papers have become a popular marketing tool especially in the field of business and politics. Corporations aim to sell information or new products as solutions to their customers by posting a white paper online. The purpose of a white paper is to educate readers and help them make decisions in …

Word of the Day: Bespoke

I keep coming across this word when researching other web design sites. Bespoke: Custom made. Originally from the tailoring industry, as in a custom fit suit. I guess I should squeeze that in here somewhere. Before you know it everyone will be wanting a bespoke website!

What Makes a Good Web Design?

Good Web Design is Crucial for Your Online Business Having a well designed website is crucial for many businesses – after all, many potential customers will visit your website before they ever come through your door. Your website is often your first impression and if you do not have good web design, it could end up being your only impression. …

Great Web Design Concepts

Clutter Free Improve performance with a clutter free website. Your site will have greater reach with a clear, strong message. A good web designer will help you make your website clutter free by: • providing visual focal points to draw attention to important information • organize information on the page to making it easy for customers to understand • ensure …

Considerations for Website Design and Development

The development of your web site should include three important factors such as interface design, content creation and actual web development. Visual appearance The visual appearance of the website is very important for any business owner. Whether your website is a e-commerce portal or a service oriented website, good visual appearance is must. Thoughtful user interface Good interface is next …