Making of a Site Map

Let’s be honest. The sitemap probably isn’t the first thing you think about when designing a webpage. After all, it’s much more exciting to imagine the shiny graphics or your colour scheme – heck, even how you design your navigation toolbar is probably more interesting. But if you don’t think about your sitemap right from the beginning, you could be …

Determining Web Design Costs

It is no secret that techniques for good website development and design are rapidly evolving as web designers work to outdo each other to give their clients the best possible advantage. Though it is not necessary to include all of these, here are a few elements that have emerged in modern web design which you may want to consider. Website …

38 Ideas: Driving Traffic To Your Website

These suggestions are an attempt to give marketers and business owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website or blog. While some of these strategies won’t be a quick fix, you may be surprised how quickly many of them start to generate results. 1.) Focus on long-tail keywords – The days of focusing on a single …

Content Is Crucial To Digital Marketing

It Drives Traffic Our blog articles are written after researching long tail keywords that will work to attract your ideal customer from search engines. By writing blog content, we are increasing the size of your website and creating highly relevant content. It Engages and Converts When your company shows expertise and shares it, your readers have the natural tendency to …

Social Marketing

The Best Performing Social Media Platforms For Business Facebook With over 1.5 billion users, Facebook is composed of the largest combination of demographics compared to any social media platform. Facebook advertising is easy to manage and is the best for tailored targeting. Twitter Twitter’s value comes from its ability for tweets to go viral. Your follower count will increase as …

Inbound Marketing

Inbound Marketing Brings the Customer to You Grow Your Brand for the Long Term The Buyer’s journey Unless you are Amazon or eBay, chances are your customers don’t visit your website with their credit card in hand in anticipation of a purchase. Instead, your customers will begin their “Buyer’s Journey.” This journey consists of the following four steps that consumers …

White Paper Marketing

How to Promote my Software Business with White Papers? White papers have become a popular marketing tool especially in the field of business and politics. Corporations aim to sell information or new products as solutions to their customers by posting a white paper online. The purpose of a white paper is to educate readers and help them make decisions in …