A logo is an image used by businesses and individuals to promote instant public recognition. Instant recognition doesn't happen over night. "Consistency is the easiest, most underrated way to get more out of a logo and branding. Maintaining the same logo and colour scheme over time allows you to really own those colours and images." ~ Juily Gite
What does the colour mean?
Does it's shape project a feeling?
Who does your logo speak to most?
What attitude do you want to express?
A Creative Logo Is:
Describable and memorable
Effective with or without colour
Relevant to your industry
Scalable, working well at any size
Use Your Logo
Protect your intellectual property with a watermark. Turn your logo into a minimalist, semi-transparent image that can be superimposed over your photos and illustrations. Include you contact information - even if someone "borrows" your images, at the very least you can enjoy the free advertising.
Dressed up your logo to celebrate the seasons and holidays. Modify your logo to show support for preferred causes. Add visual elements to show civic and national pride. While consistency of design is essential for growing brand recognition, small, temporary alterations show character without detracting from your foundation.
Vector files are also a requirement for many decorative applications such as embroidery, etching, cut vinyl and offset printing, so having your logo in such a format will come in handy.
• Your final logo files will be provided as vectorized PDFs with all fonts converted to shape and all strokes outlined. This will prevent any distortion. It also means your printer won't have to have a specific font in their library if a professional, licensed font is used. However, this also means that lettering in your logo will be non-editable since it's no longer a font.
• You'll also receive a set of non-vector (pixelated) PNG files with transparent backgrounds: a full colour logo, a black and white logo and white version of your logo for darker backgrounds.
• Pixilated logos can be decorated in Photoshop with effects such as gradients, textures, white outlines and drop shadows.
• Editable files are kept on hand for future updates.