Social sites allow users to create personal profiles, communicate with other users and share ideas, photos, videos and more. Using social media to market your products and services is as essential as having your own website. Ready or not, the world is connected through Facebook, Twitter, Pintrest, Youtube and the like, so why not take full advantage of these free sharing networks?
Social networking sites are fun and easy to use. By generating a fan base through quality content or promotions, word of mouth gets around. A lot more people are exposed to you and your business then otherwise would be through simply advertising.
To make your web presence more professional and memorable, consider cross-branding your website with your social media with coordinating graphics for greater brand recognition. Change up your social media graphics often, either as a friendly acknowledgement of the seasons or to ramp up excitement for your products, services and current events.
Over the years the look of my website has changed quite a bit. In fact, it's about time I update the look of my social pages to coordinate with my latest design. I've played around with banners, promotional graphics, custom landing pages, background patterns / images... general branding. Might be time to stop experimenting and start promoting.