Social Marketing

The Best Performing Social Media Platforms For Business

Facebook
With over 1.5 billion users, Facebook is composed of the largest combination of demographics compared to any social media platform. Facebook advertising is easy to manage and is the best for tailored targeting.

Twitter
Twitter’s value comes from its ability for tweets to go viral. Your follower count will increase as more people share your posts and retweet your content. Hashtags also make a significant difference in creating this momentum.

YouTube
Aside from YouTube being the second largest search engine, it is owned by Google. This means that when it comes to search engine optimization, your videos are more likely to appear in the search results than other sites.

LinkedIn
For companies who are operating in the B2B field, LinkedIn is the social media platform that needs to be your focus. It provides an easy way to connect with business professionals and permits you to target them by job title and industry.

Pinterest
Quality images are key on this social media platform. Due to Pinterest’s visual nature, quality images have the potential to go viral. If a highly-followed member pins your image, it has the possibility to be seen by millions of people.

Instagram
Instagram is great way to create a network for your company by engaging, following already established followers and including hashtags in your posts, such as brand-focused hashtags that you can also use on Twitter.

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Social Media Marketing Strategy
At the start of every strategy, we begin with a comprehensive audit of your current social media profiles and provide a detailed report that outlines competitor and audience insights, and opportunity areas. From there, we will create a calculated marketing strategy that is developed through expert research on your audiences interests, behaviours and preferred social media platform.

Asset Creation For Social Campaigns
The social media space is a crowded place so the importance of forming an effective social media campaign is at an all-time high. It requires a specialized skill set that is unique to social marketing. At Edkent Media, we will engage your users with compelling content and refreshing designs that have all been developed through expert research.

Depending on the social media channel that you are on, your audience will engage in different ways. That’s why our social media specialists are trained in creating social media content that stands out amongst the crowd. This helps to guide your visitors through the marketing funnel of knowing, liking and trusting your company.

Analytics And Reporting
There is more to analytics than reporting on performance. That is why our analysts help to develop your marketing goals and deliver tailor-made reports that will help you to see what is needed in order to meet those goals.

Our custom reports make sure that your objective on your social media profiles are on track, tell the story of what happened during the previous month, provide insight and context, and help determine what your next steps should be.

Paid Media Advertising
The key of any marketing campaign is a well-executed paid media strategy. The advertising power of Facebook alone is second to none in the social advertising world, but is as equally difficult and complex.

Our team of paid media experts specialize in Facebook, Twitter, Instagram, Pinterest, LinkedIn and many more. If you aren’t optimizing your advertising campaigns based on the unique platform, you’re likely leaving your money on the table. This won’t happen when you work with Edkent Media. We create and manage social media campaigns and promotions that help to grow audiences, generate leads, form email databases, shape sales funnels, and sell your products or services.

Campaigns
Community Management And Moderation – Our community managers direct the development and maintain the health of your online communities. This moderation helps to support social media campaigns, develop and manage social media content, provide input and generate content strategies, conduct reporting and social listening, maintain long-term engagement, and complete data analysis.

Influencer Marketing
Influencer marketing focuses on using key leaders to drive your brand’s message to the larger market. This form of marketing goes hand-in-hand with with both social media marketing and content marketing. Most influencer campaigns take place via the influencer’s personal social media channels to get the word out about your business to his or her followers. The content element of influencer marketing can either be created by the influencer or with assistance from us.

While content marketing and social media marketing fit within influencer campaigns, each marketing technique is used for a particular purpose and therefore do not replace one another in the digital marketing space.