Low Budget Expectations

Hey! I won back a client! Almost lost her because she was frustrated with the rough stages of design. She kept showing me impossibly complex illustrations that she envisioned for a logo AND mascot/character in educational books and I kept saying, “Don’t be shocked by this scribble. It’s just shorthand for an idea. If I’m wrong about the idea I’m …

10 Common Mistakes In Logo Design

1. Designed By An Amateur Avoid websites that promote ridiculously cheap logo packages. You get what you pay for. A professional business should look professional. New business owners often invest a lot of time and money in property and equipment, but do not often match it by investing suitably in their logo. Here are the most common reasons why many …