Keep It Legal
While cold contact introductions via email are OK, it’s not OK to spam people with newsletters they didn’t ask to be a part of. There are laws about double opt-in records and unsubscribe links. You can do this on your own if your list is tiny and you follow the rules, but the safest bet is to subscribe to a newsletter service where all this is done for you.
Mailing Services Offer:
Sign up forms for your website
New subscriber auto messages
Ready-made email templates
Custom template options
Multiple mailing lists
Stay In Touch
Weekly, monthly or seasonally, staying in touch with entertainment, information and customer incentives for your subscribers with regular emails helps keep your business fresh in their minds.
Custom Email Graphics
seasonal postcards – a simple greeting with message below
seasonal or promotional banners for your template
special offer coupons – printable or with online sale codes
decorative text images
A layout may be as simple as having a single eye-catching image at the top with text below, while a more complex layout may be divided up, looking more like a mini-web page. To reinforce your online brand, I can design your newsletter template to coordinate with your website.
Corresponding Web Page Set-up
view newsletter online
landing page for special offers
An Online History
Store copies of your newsletter in an “Archive” on you website. You can link to this and let your visitors be entertained by past issues, or you keep these files private as a reusable resource (just be sure to update any time sensitive material).