Search Engine Optimization

seoCould your website from better optimization practices? Contact me and lets discuss how your website’s searchable satis can be improved through SEO (Search Engine Optimization).

I won’t make any promises about taking your site to the number one position with assorted search engines. There are companies that specialize in this (or so they say). Apparently it’s a very involved process and they will charge you an arm and a leg for their time. Rightfully so.  If just anyone could do it, we’d all be doing it. That being said, there are a few techniques that I practice that do make a difference.

Keywords and Phrases
These are the things that people enter when searching online. They must be relevant and consistent with the content of your pages. Use keyword search tools to find the most popular searches, word choices that you may not have considered since industry language and common folk speech can vary, and incorporate these into your message.

Domain Name
Buy a domain name that has your number one keyword in it.

Use Alt Tags
Web spiders don’t see pictures. Label your images with alt tags to help search engines find you.

Use Meta Tags
It’s the code at the top of a web page that web spiders skim for relevance.

The Page Title
The content of your meta tags should match text that appears in the body of the web page.

Header Tags
Use these tags in your content to emphasize important content within your pages.

Content, Content, Content
Including commonly searched keywords and phrases in your copy makes your website more optimized. If you want to use specific keywords and phrases that are relevant to your business, find a way to work them into your writing. Just make sure it reads naturally. The more text you can provide on your subject, the better your odds are for making a match to what your internet audience is specifically looking for. You’re not trying to fool anyone, you just need to make sure that the search engines can recognize your product for what it is.

Book Marking
Remind people who are visiting your website to bookmark it for easy reference – this counts as a link.

Your Connections
A website by itself does not generate traffic. If you build it they will come… but only if you tell them about it. If you want people to find your website amongst the billions of other sites out there you have to let them know that it exists.

Social Marketing
Set up a company profile on Facebook, Twitter, LinkedIn and other social sites. These pages provide a quick snapshot of what your business, but even more importantly, other’s can follow and share these pages.

Social Networking
Be a participant. Commenting on someone else’s profile creates exposure for your own. When they reciprocate their followers get directed to your wall. Find relevant social groups and participate in the conversation. Just don’t spam them with “here’s a link to my site”. Keep the conversation relevant.

Media Networking
Post your photos on sites like Flicker, Imgur and Instagram. Share your videos on sites like Vimeo and Youtube. Then link back to your website.

Get Listed
Submit your website to relevant website directories.

Introduce Your Website to the Big Players
Submit your website to search engines like Google, Yahoo and Bing.