Social Media Sites
The Best Performing Social Media Platforms For Business
With over 1.5 billion users, Facebook is composed of the largest combination of demographics compared to any social media platform. Facebook advertising is easy to manage and is the best for tailored targeting.
For companies who are operating in the B2B field, LinkedIn is the social media platform that needs to be your focus. It provides an easy way to connect with business professionals and permits you to target them by job title and industry.
Twitter’s value comes from its ability for tweets to go viral. Your follower count will increase as more people share your posts and retweet your content. Hashtags also make a significant difference in creating this momentum.
On Pinterest quality images are key. Due to its visual nature, quality images have the potential to go viral. If a highly-followed member pins your image, it has the possibility to be seen by millions of people.
Aside from YouTube being the second largest search engine, it’s owned by Google. This means that when it comes to search engine optimization, your videos are more likely to appear in the search results than other sites.
Instagram is great way to create a network for your company by engaging, following already established followers and including hashtags in your posts, such as brand-focused hashtags that you can also use on Twitter.
Social Media Design Services:
If you are planning on using of these easy, word of mouth, fan-generating resources, then it’s a good idea to consider cross-branding. Coordinating the look of your accounts helps to establish a recognizable brand, making your web presents to be memorable and feel more professional.
Maintaining you brand integrity with logos, style and colour schemes while you change things up regularly:
Promote a product or service
Announce an event
Celebrate the seasons
Your Profile Image
Don’t forget to smile. People respond more often to a warm, friendly face. Other images you might use include:
Your logo or other symbol
A product photo
Background images they can’t be linked, you can still put them to work. Design elements to include:
Your logo & brand colours
Your web address
Messages & promotions
Searchable within social sites, videos can be linked to and embedded on your website. The links draw people to you. The social aspect spreads the word.
Social Badges & Widgets
A fan base shows a confidence in what you offer. People can get a glimpse of your social feed and then choose to become a fan themselves.
People can “like” or “Share” what you have to offer, linking it to their pages without ever leaving your website.
Reach more people with less effort with post sharing automation, straight from your website to your social media accounts.
Make your web presences more memorable and professional with a look that is consistent from your website to your social pages. Use logos, colours, styles, photos and familiar faces to create strong brand recognition.