Social Media Sites
These days using social media to market your products and services is just as essential as having just a website. Like it or not, the world is connected through Facebook, Twitter, Pintrest, Instagram, Youtube and the such. Why not take advantage of these? They’re free!
If you are planning on using of these easy, word of mouth, fan-generating resources, then it’s a good idea to consider cross-branding. Coordinating the look of your accounts helps to establish a recognizable brand, making your web presents to be memorable and feel more professional.
Your social media design:
Banners are easy to change on a regular basis. You can use these images to feature products, services, publications, special offers and announcements for upcoming events. Seasonal themes are easy to incorporate without loosing the integrity of your brand. Keeping up with the seasons makes your pages feel current
Background images can’t be hyperlinked, but it’s easy to put that image to work for you. Your background image may be one large graphic or it can be smaller repeating tile. Besides your branding colours, include elements like photos, product illustration and domain names.
Your profile image can be a logo, a product image, a caricature or photo. If you are going to make your face an avatar don’t forget to smile! People are more likely to respond to a warm, welcoming face.
Your social media at work:
Linked and searchable, images and videos that are posted on social sites can be labelled and embedded on your website.
Badges that link to your social page can be added to your website so people can “like” you from your website without leaving the page.
Widgets can be embedded on your site that display a miniature news feed.
Linked your social pages together so that their feeds are shared in an instant.