Mobile Platforms

mobile friendly
Make Your Website a Mobile Platform
The number of users who access the internet via mobile devices is greater than the those that still use computers and laptops only – that’s more than half the population of internet users who are on mobile devices.  This trend has been true for several years now and will only continue to grow.  Don’t miss out on this significant opportunity to reach potential customers.

Mobile Platforms
A website designed to work on a mobile device (ie: phone or tablet) is a mobile platform.  They work exactly the same way regular websites do because… that’s what they are, websites!  What you do with your website is up to you.  Is it straight up information? An online store? A booking site?


responsive design
What is Responsive Web Design (RWD)?
Responsive web design is basically about providing your visitors with a smooth experience through your website on any sized devise.

Adaptive Design (Multiple Fixed Width Layouts)
In other words, create multiple websites with identical content where the viewer’s device determines which website they are looking at. This kind of made sense when there was A standard computer screen and A phone format, but now there are dozens and dozens of variations. Obviously, this is no the best way to go when you can use…

Responsive Design (Multiple Fluid Grid Layouts)
Responsive Web design is an approach where design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.
Small + Medium + Large… One site for every screen.


mobile apps
But What About Apps?
An app is a self-contained program or piece of software designed to fulfill a particular purpose; an application, especially as downloaded by a user to a mobile device.  So it’s not really a website, but a function: like, click this and that will happen.  Many of the apps I’ve come across are like web pages.  They focus on the things about your website that you want to promote, like “get the latest offer!”  That or they are mini versions of a website, just a menu that will launch your website.  The big difference is that you can download an app to your device and that icon is right there waiting for the next time you use it.

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