The Top 10 Considerations
1.) Why are people currently visiting the website?
2.) Is the website easy to navigate? Is information easy to find?
3.) Are website hits converting into sales?
4.) Are competitive websites more functional? Have they been recently redesigned?
5.) Does the content of the website deliver the right message?
6.) Is the website a good representation of your business?
7.) Does the website instill trust and confidence in your business or brand?
8.) Is it easy to update the website?
9.) Are visitors to the website being tracked and analyzed?
10.) Is it easy for visitors to contact you through the website?
Your existing website will benefit from an impartial evaluation.
A thorough web evaluation does take a couple hours or so. Aside from a critique of the aesthetics, I’ll also be looking at all your written content, taking note of keywords, meta tags and appropriate labelling. I’ll also be looking at how the site is organized and the ease of usage / navigation flow. Is it easy for your visitors to find what they are looking for? Is it easy for them to get around the site? Are your most important features prominent?, Your existing website could benefit from an impartial evaluation.
Your evaluation will be provided in the form of a Word document that includes screen shots of your site with commentary and recommendations for improvement.
Of course, you’re free to take on these improvements yourself or to pass them on to your current designer, but if you agree with the suggestions I’ve provided and wish to have them implemented, $80 will be deducted from the price of any commissioned work.